![]() ![]() Men, on the other hand, view social network sites as places for entertainment and base their emotional labor on some judged entertainment value. Women describe intricate processes of deciding whether they can or should socially interact, often fearing interpersonal conflict or being told they are stupid. In addition, women test higher in agreeableness, conscientiousness, and neuroticism, and contribute statistically more emotional labor online through liking and commenting. Responses to a survey (N = 455) suggest that digital labor varies depending on the most-used social network site. ![]() Due to enhanced interaction possibilities as well as mining and analytic techniques, all digital interaction is labor, at both the social and institutional level. This research explores social network site interaction through digital and gendered labor. ![]()
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